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e-trade
When people think of online trading the first name that usually comes to mind is this popular web site, a company that was admittedly a pioneer in the early days of online trading.

e-trade led the way with low cost trades and tons of free services, and was hugely successful in drawing customers away from more traditional investment houses.

Unfortunately, the e-trade web site is a victim of it's own success. With the kind of high volume traffic e-trade draws to it's site, problems were probably inevitable.

Several well-publicized site crashes have hurt the company's public image and caused mass defections to other services. At the best of times, the site can be slow and confusing to navigate - not the best possible situation for users who need reliability and speed above all else.

Even using a cable modem it can be almost impossible to fight your way through to the virtual trading floor at peak times. Users with dial-up connections are likely to give up in frustration.

It may be that e-trade will be able to smooth out the problems caused by such rapid growth, but for now, the smart money is on another horse.

http://www.etrade.com

Editor's Note: The etrade review (originally published September 1999) is long overdue for an update. If you have an opinion on how the site is doing drop us an email at editorial@netwebly.com

Until then we encourage to visit etrade yourself and form your own opinions.

Thanks.

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