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MP3 Law Proposed
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Good Morning San Jose, Welcome to the Kmart Space - Blue Light.com
http://www.bluelight.com
Posted by netwebly | Spring 2000

As if there were any lingering doubt about the direction in which Yahoo is headed, this pretty much makes it official. The web giant's alliance with retailing legend Kmart to provide free Internet Access through a joint venture, blue light.com, shattered records, attracting a million registrants in under one month.

The instant success came as a sharp contradiction of some pundits' predictions that Net users would shun any offer of Internet Access even remotely associated with Kmart, a retailer that occupies what many consider to be the lowest rung on the American retail food chain.

It's worth noting that the cooperation between the two companies lays the groundwork for possible collaboration in the future, assuming of course, the association is a success.

With tens of thousands of stores throughout the United States, Kmart represents a valuable ally for a web property anxious to capitalize on it's industry leading position.The ploy is clearly a masterstroke for Kmart, previously a minor player in cyberspace.

The draw of free internet access, combined with the association with Yahoo, can be expected to push online sales, making Kmart a legitimate threat to established online retailers. Good Morning San Jose. Welcome to the Kmartspace

http://www.bluelight.com

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