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Charles Schwab

It's easy to see why online trading has grown so quickly in popularity. The Net is a natural match for private investors who like to watch where their money goes, and who just may have gotten sick and tired of irritating calls from brokers who don't understand the meaning of the word no.

Online brokerages charge commissions much lower than those exacted by their bricks and mortar counterparts, usually between $10 and $30 per trade, compared to percentage-based commission schedules which can easily add up to hundreds or even thousands of dollars for larger trades.

Combine prices like these with the positively stratospheric heights the stock market has been routinely reaching in recent years, and you have a phenomenon in the making.

Charles Schwab is the clear leader in the online trading industry thus far. A well-designed web site avoids many of the problems that plague some of the other heavily trafficked trading sites.

Some question paying nearly thirty dollars for trades with Schwab. This seems shortsighted.

What's the point of shaving a few dollars off the price of your trades and then loosing your shirt when the discount site you use freezes up during heavy trading, leaving you unable to act?

Advantage Schwab.


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