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Trouble in Electric Ladyland

Oxygen.com

Dreamweaver 3.0

The best just got better

Free High Speed Access Arrives

What to Expect

Wanna e-trade?

No thanks

Picking a hosting provider isn't as simple as it should be.

The Red Flag

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Software we'd Like to See:

From the people who brought you Autonuke: software to warm your heart. Introducing Bidnessbot

My Web Site is Ugly and I Want to Go home

Don't just sit there. Fix it

Taking your Business online?

Look before you link

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The Motley Fool

Cool fool

Feedback

You're thinking something. Tell us what it is.

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Ditherati
Because digerati say the cutest things.

Slashdot.org
News for Geeks. Stuff that matters.

Cybertimes
All the News that's fit to digitize

The Industry Standard
Groks the Web

Wired News
If you're going to San Francisco, be sure to bring a web designer..

The Drudge Report
Hear no evil, See no evil, speak no evil...

The Electronic Frontier Foundation

Fighting for your right to privacy online.


 

 

 

~Working the Web~

Building Web Site Traffic...

See also - web site design , your web site, web stuff, general internet, net start-ups

SearchEngine Watch

Do Search Engines matter?

It's a matter of some debate among web professionals.

The statistics are contradictory. One survey says search engines generate the majority of web site traffic. The next says the key is real world advertising.

Both sides have their proponents.

As with most things, it's likely the answer is neither black nor white - search engines can help generate web site traffic but so can a good advertising campaign. It's probably a good idea to use both strategies if you're serious about developing your web site.

Because of the complex methods different search engines use to index and categorize the web there are literally hundreds of tricks you can use to improve your position in the rankings. Some are as simple as picking the right domain name. Most search engines will return higher position to web sites which include a searcher's keywords in a domain name.

In other words, if somebody is looking for "e-commerce" and you've cleverly remembered to include the word in your domain name, you'll jump ahead of sites that rely on meta tags.

Ever wonder why some web sites seem to have more than one domain name, (and in some cases dozens, or god forbid, hundreds)?

Now you know.

Other tactics are a little less above board - like "keyword stuffing" - a strategy that was popular in the Net's early years.

Since some search engines were believed to return higher position to the web pages that contained the most incidences of a keyword, a bright guy figured out that the way to move up in the search engine rankings was to stuff your pages as full of keywords as humanly possible.

If you're thinking about doing it - don't. Most of the majors have caught on to this trick (and many others) and will respond with hostility if they catch you doing it....they may even remove you from their database entirely or otherwise penalize you.

Net consultant and freelance journalist Danny Sullivan has run Search Engine Watch since 1995, when the site began life as an online report called "A Webmaster's Guide to Search Engines".

The product of all those years of hard work is a treasure for anybody interested in improving their web site ranking, or in understanding the rapidly evolving search engine industry - probably one of the best collections of such information to be found on the web. You'll find plenty of archived articles explaining the subtleties of engine positioning, as well as up-to-date articles covering developments in the industry.

For the serious web professional a subscription to the site's newsletter is probably a wise idea.

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Featured Reviews:

The Digital Music Wars

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The Hacker Crackdown

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Bootcamp for Start-ups
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The Shopping Cart

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Going shopping?

Save money the old-fashioned way. Pay less. Buy.com

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The Affiliate Question

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The answer? Nobody is quite
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Live fast. Die young. Leave a good looking web site

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